In the News

News

ZIPS Car Wash Announces University of Kentucky® Multi-Year Athletics Sponsorship with JMI Sports

uk

Plano, TX – (August 31, 2022)— ZIPS Car Wash (zipscarwash.com) has announced its multi-year investment in the University of Kentucky® athletic programs through an extensive sponsorship agreement with JMIS and is now the "Official Car Wash of the Kentucky Wildcats™.”  ZIPS Car Wash recently moved into the university’s backyard and is proud to support the local team at their eight locations in Lexington. ZIPS owns and operates 18 locations across Kentucky, and over 250 locations across 24 states.

Leading the car wash industry in collegiate sports sponsorships, ZIPS is committed to enhancing the Wildcat fan experience both on gameday and beyond. This multi-year partnership will provide ZIPS Unlimited members, retail customers, and Wildcat fans a sweepstakes to win gameday tickets and VIP experiences throughout the UK Football, Basketball and Baseball seasons. Ticket giveaways kick off this Friday, September 2, with eight tickets to Saturday’s game given away at ZIPS Car Wash, 1250 S. Broadway, and “17 Days of Giveaways,” begins Monday, Sept. 5. Fans can enter to win tickets now in the ZIPSme Portal, an enhanced, online customer experience that offers sweepstakes, partner perks and the freedom to manage a ZIPS Unlimited Membership online, or by visiting any ZIPS Car Wash.

“The University of Kentucky and our partners at JMI Sports have all made us feel a part of the Wildcats family from the beginning and we’re proud to take on this new sponsorship role in Lexington to support collegiate sports,” said Mark Youngworth, CMO, ZIPS Car Wash. “We’ll be activating and implementing co-branded swag and LIVE events at our car wash locations to make this sponsorship fun for our local customers as we support the Wildcats together,” he added.

A component of its multi-year agreement with JMIS, which was negotiated in part by Genesco Sports Enterprises, enables ZIPS to kick off the football season with college gameday ticket giveaways. The first set of tickets will be given away this Friday, September 2, at 1 pm at ZIPS Car Wash, 1250 S. Broadway just minutes from the University of Kentucky® campus.

Additionally, ZIPS is celebrating the season by offering Wildcats™ Loyalty Cards for the first 250 customers at all eight locations in Lexington this Friday. ZIPS Loyalty Cards unlock for retail customers exclusive savings on every car wash purchase through July 31, 2023.  It’s overall sponsorship agreement provides ZIPS with significant brand visibility among the university fanbases through assets which include IP marks, radio, social and digital products.

“JMI Sports is excited to have ZIPS Car Wash as the Official Car Wash of the Kentucky Wildcats™,” said Kim Shelton, Senior Vice President, University Multimedia Rights. “It is important to have a partner that values collegiate athletics and the Big Blue Nation. Zips does both and is already showing it with their giveaways and activations,” she added.

Fans can find ZIPS pre-game in the Blue Zone this weekend with additional opportunities win co-branded swag and the opportunity to engage with the local ZIPS team.

About ZIPS Car Wash

ZIPS Car Wash, headquartered in Plano, Texas, is the largest privately held car wash operator nationwide. ZIPS is among the fastest growing express car wash chains in the country, operating more than 250 locations across 24 states. With over 18 years of car washing experience, ZIPS has invested in industry leading technology, creative hiring and training methods, local partnerships, and a laser-focus on customer care as driving forces behind ZIPS growing business model. ZIPS Car Wash is about much more than getting cars clean. Our #1 purpose is to make people happy, from our community outreach efforts and fundraising programs to our focus on employees.  ZIPS strives for a great, clean, and fun customer experience. To learn more visit: zipscarwash.com.

ABOUT JMI SPORTS

JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies. JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League and the Atlantic 10. JMI Sports also serves as third-party sales representation for premier sports properties, venues and events, including the Breeders’ Cup, Clemson University, Rupp Arena at Central Bank Center, The Armory in New York City, the Millrose Games, and the Penn Relays. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com